The iMac was a huge gamble for Apple when they needed it the most. Steve Jobs had recently re-joined the company, and they were in need of a major break to get Apple going in the right direction again. Although met with initial skepticism, the iMac ended up being the “breakout” product Apple desperately needed at the time. Promoted as an all-in-one device
In August Apple is introducing not just a completely new computer,
but a completely new idea.
We’ve called that idea iMac.
Designed around a simple premise— that the internet should be as easy to use as a Macintosh—iMac is the internet-age “computer for the rest of us.”
With one-button online access and a stunning new design, iMac combines all the possibilities of the internet with all the capabilities of the Macintosh.
All for only $1,299.*
From the moment it was announced, the iMac forever changed the face of personal computing. The idea that anyone could have access to the internet with just a couple of simple steps was profound and very appealing.
Now the company that started the personal computer revolution is helping parents, kids, students and teachers take advantage of internet evolution.
Introducing iMac, the computer that combines all the possibilities of the internet with all the magic of the Macintosh.
Apple went on to develop the iMac into a sleek and powerful personal computer that is still widely used by both professionals as well as those buying their first personal computers. They are reliable and stand the test of time. As I sit here right now writing this post I am using an iMac form 2011 that still works flawlessly.
It’s hard to believe it’s been 20 years already. If you want a walk down memory lane and gain a little more insight and detail into what went into the iMac and how it changes personal computing, Steven Hackett over at 512 Pixels has done a wonderful job expanding on the iMac anniversary. In addition, he has shared some complimentary articles you might also find interesting…
- Six Colors: The original iMac: 20 years since Apple changed its fate — Jason Snell writes about the machine’s impact, and covering it for Macworld, which only sent the editor in chief to cover the event.
- Newsweek: Steve Jobs Unveils the iMac — Steven Levy’s exclusive look at the new machine, from May 1998.
- WSJ: Apple Introduces iMac, A Fast and Potent PC — Walt Mossberg’s first look at the iMac, in July 1998.
- The New York Times: Who Said Computers Have to Be Square? — Peter Lewis’ review, also from July 1998.